View all listings Director of Business Intelligence

Complex Networks seeks an expert in digital data analytics for an opportunity as Director of Business Intelligence, responsible for all data, tracking, insights and forecasting across our suite of digital properties (desktop, mobile, apps, and OTT audio/video). The portfolio includes local and social media channels, live and on-demand audio and video distribution platforms, and more.

We are looking for a senior analytics-driven leader who is passionate about using data to guide strategy and who can provide actionable insights and analysis. While this position requires a senior strategist with deep experience in both ad-supported and transactional digital media to manage both direct and cross-function resources, the right person will also not be afraid to roll up their sleeves and dive head-first into the data weeds on a daily basis. This leader will engage with other senior executives and company officers, as well as the content, social media, marketing, sales, product and engineering teams. They will leverage audience and marketplace data to inform business strategies 
inside the digital business and live events.

The ideal candidate will have a unique ability to combine audience, performance and financial data with marketplace intelligence, then quickly develop and present a unique, clear, and compelling narrative that drives exceptional business results and strategies at times of greatest need. This person thrives in a fast-paced, high-velocity environment of creativity and innovation, and is highly competitive at their core.


Responsibilities

  • Lead key analytical projects and processes to deliver actionable insights and recommendations for enhancing products, growing audiences, and maximizing revenues. Will also aide content and marketing teams when selecting, developing, and nurturing our producers, talent, community managers, and storytellers.
  • Develop strategies for our digital data reporting and taxonomy, and advising a position on new marketplace measurement offerings and developments, particularly as they relate to our ad-sales business.
  • Be proactive in turning analytics into strategy - analyze engagement, traffic and financial reporting to deliver actionable insights and recommendations.
  • Identify and/or forecast marketplace and broader industry trends in key product areas, and proactively communicate to business owners on a recurring basis.
  • Effectively communicate and 'translate' quantitative findings (storytelling with data).

Qualifications

  • Expert in manipulation and accurate analysis of complex, high volume, high dimensionality data from various sources.
  • Incredible communicator with effortless storytelling and presentation skills.
  • Ability to understand how and why business users make decisions, and how data can enable them.
  • Advanced skills in Adobe Analytics, Google Analytics, and comScore, as well as progressive publishing tools like Chartbeat, Parsely, etc. and social listening tools. Beyond just owning and using the tools, must be able to teach executives, editors and others how to best use the tools to improve their results. Will advise on and acquire additional tools as needed.
  • Understanding of tagging structures for web analytics tools.
  • Expertise with social media analytics, including reporting on creative for campaigns and posts.
  • Solid understanding of revenue generation in digital environments, with an emphasis on the Internet advertising market and the technology behind it.
  • Follows developments in aligned industries and marketplace trends.
  • Solid quantitative aptitude and effective project management skills. Ability to think analytically and strategize to solve problems.
  • Bachelor’s degree in a quantitative field: Business, Statistics, Economics, Mathematics preferred (but not required.)
  • New York-based.

 

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